Repair-focused startups like The Restory have raised tens of millions thus far as curiosity in sustainable fashion and resale boosts demand to increase the life of clothes. Brands investing in brick-and-mortar retail embrace Canadian fashion brand SMYTHE, which opened its retailer in Toronto. After years of experimenting with pop-up retailers, Gymshark also opened its first everlasting flagship store in central London.
The Swoosh rightfully figures into any conversation on the state of casual clothing today, and it would not seem like the Portland-based brand plans on slowing down any time quickly. But you might not know that Nike’s common old ready-to-wear is equally nearly as good as any of its extra athletic-leaning choices, and at a similarly approachable value as well. It’s basically a done-up Camping World, sans many of the tools and kit, and with extra tailor-made matches. It’s sturdiness and timelessness—plus a damn good sale section—that Huckberry offers. …