Do you know that 86% of real estate buyers in 2020 used an agent to purchase their house? But an even more striking fact is that 67% of buyers only spoke to one agent, and 89% would use the same agent again or recommend them to friends and family.
These numbers highlight the importance of getting the word out there and engaging potential buyers early. Thus, it’s essential for anyone working in the industry to have a solid understanding of real estate marketing.
8 Marketing Ideas for Real Estate Agents to Increase Home Buyers
Here are 8 simple and effective real estate marketing techniques you can use to get the attention of potential home buyers and increase your sales.
- Have a Website & a Blog
A dedicated real estate business website is an essential marketing tool. It allows potential buyers to learn more about you and your services. Your website also captures leads and helps you stay in touch with past and present clients.
To maximize your website’s effectiveness, create a blog where you can regularly post articles, tips, and advice on buying and selling homes. You should also optimize your blog content and website for SEO to reach a wider audience.
- Build Your Google Business Profile
Creating a Google business profile can help real estate buyers find you. For example, when someone searches for a real estate agent, your profile will appear in the Google search, Google maps, and other useful panels.
This makes it easy for real estate buyers to get your contact information, learn more about your services, leave a review, view your listings, etc.
- Become a Columnist in Local Magazines
Writing columns for local newspapers and magazines gets your name out there. People are more likely to trust an experienced real estate agent who can offer helpful advice and tips on buying and selling homes.
Plus, it builds your reputation and establishes your brand as an expert in your field. So what can be better publicity?
- Be on Zillow
Zillow is one of the most visited real estate websites in the United States. So creating a profile on Zillow is non-negotiable for every real estate agent. Moreover, a Zillow profile enables you to showcase your services and reach more potential buyers.
Be active once you’ve created your profile. Add photos for each of your listings, write descriptions about the properties, and answer questions from home buyers.
- Use Creativity & Presentation Skills
With so much competition, it pays to bring creative and unique real estate marketing ideas to the table. How about turning your listing photos into short videos? You can easily create spectacular real estate videos with Styldod’s AI-powered video platform “Real Estate Video Maker” for your listing, open houses, or personal branding.
This is a great way to get people interested in your listings and show potential buyers what they can expect.
- Offer Virtual Tours
As potential real estate buyers are getting busier, virtual property tours are becoming increasingly popular. Buyers may not always be able to visit each property they like in person. Instead, virtual tours let you present what a listing offers without the buyers having to visit the location physically.
Today, there are plenty of online tools for agents to create virtual tours of properties – so why not leverage them to draw maximum attention to your listing?
- Showcase Your Testimonials
Take the testimonials from past and present clients who had a good experience with you. Try to take a photo as well. These testaments show potential buyers that you are a reliable and trustworthy real estate agent.
Collecting and displaying positive reviews on your website or social media pages is vital in convincing real estate buyers that you’re the right person for the job.
- Host Free Seminars
Hosting free seminars and workshops for home buyers is an excellent way to showcase your knowledge and expertise. For example, you can attract new buyers by arranging conferences about the fundamentals of home buying, selling, mortgage, etc.
They would appreciate the opportunity you give them to learn more about the buying and selling process.
Apart from these real estate marketing ideas, various websites provide you with cutting-edge digital real estate marketing tools. From AI image enhancement and object removal to virtual staging and 3D renders, Styldod offers everything to help you impressively present your listing.
Author Bio:
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.